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Lisa S. Jones
Chief EyeMail & Technology Officer at EyeMail Inc.
Atlanta, United States
For more than 18 years, Lisa continues to be digital innovator and disruptor for marketing communications. As CEO and founder of EyeMail Inc. she has developed multiple, patent-pending technologies within the digital video-in-email marketing space. Since 2004, EyeMail has achieved global recognition with Stevie Award for ‘Innovator of Year’ and Delta’s ‘Catalyst of the Year Award’ for impact to digital email strategy.
She is a board member of the Technology Association of Georgia Diversity and Inclusion and volunteers at the local chapter of the Women in Technology Association for the ‘Girls Initiative’ program.
Lisa has an MBA from Alabama A&M, an executive degree from the Tuck Business School at Dartmouth and is currently enrolled at Harvard Business School. She is a considered a trailblazer for women in technology, frequently speaks at national and international conferences, and is recognized as an industry thought leader.
Available For: Advising, Consulting, Influencing, Speaking Travels From: Atlanta, GA
Speaking Topics: |Taking a Leap of Faith to Pursue your Dream | Process & Development of Patent Submission | From Concept to Disruption |
Speaking Fee
$2,500 (In-Person)
Lisa S. Jones
Points
Academic
80
Author
145
Influencer
334
Speaker
247
Entrepreneur
899
Total
1705
Points based upon Thinkers360 patent-pending algorithm.
Breaking Barriers and Building Connections
Icebreakers Unlimited
November 07, 2024
Recently, I had the privilege of completing a workshop hosted by Icebreakers Unlimited, LLC, and I can’t stop reflecting on the incredible insights I gained. This certified minority-owned business has redefined what it means to support and elevate sales teams, especially for small to medium-sized businesses.
What stood out most during the workshop was their laser focus on eliminating the barriers that often hinder the early stages of sales—prospecting, qualifying, and relationship-building. Their approach transforms cold contacts into warm, actionable opportunities, empowering businesses to focus on what they do best: presenting, negotiating, and closing deals.
The professionalism, expertise, and genuine dedication of the Icebreakers Unlimited team were inspiring. Their emphasis on "call value" over "call volume" and nurturing client relationships resonated deeply with me. It’s a reminder that meaningful connections pave the way for sustainable growth.
I’m incredibly grateful for this learning experience and for the opportunity to understand how strategic sales support can drive impactful results. Here’s to breaking the ice and building brighter futures together!
MGM Resort International Graduation Ceremony
MGM Resorts Supplier Diversity
January 18, 2024
I started the MGM Mentoring Program back in early summer like May/June and was selected as a Mentee and accepted into the MGM Supplier Diversity Program. EyeMail Inc. completed eight months in the MGM Resorts International Supplier Diversity Mentoring Program. Graduation was held in Las Vegas on January 18, 2024.
Tags: Diversity and Inclusion, Emerging Technology, Entrepreneurship
EyeMail Celebrates Receiving the Blue Wave Graduate Digital Badge - A Mark of Distinction!
Blue Wave International SDP Corporation
January 01, 2024
Today marks a significant achievement for EyeMail as we proudly receive the Blue Wave Graduate digital badge, a prestigious credential awarded to companies demonstrating outstanding accomplishments. This digital badge, issued by Credly, is a testament to our hard-earned skills and capabilities.
Tags: Diversity and Inclusion, Entrepreneurship, Leadership
11 Article/Blogs
CEO Time Magazine
CEO TIME MAGAZINE
June 17, 2024
EyeMail Inc : Revolutionizing Email Marketing with Video Engagement
EyeMail Inc. is revolutionizing the email marketing industry with its groundbreaking video engagement solutions in a world dominated by digital communication. EyeMail understands businesses' challenges in capturing attention and standing out in overflowing inboxes.
Check the whole article: https://ceotimemagazine.com/lisa-s-jones/
Tags: Diversity and Inclusion, Entrepreneurship, Marketing
Video and email tech startup EyeMail: CEO Lisa Jones
Hypepotamus magazine
November 13, 2023
I If you struggle to get people to read your business emails, you might want to take EyeMail out for a spin. The Atlanta-based startup looks to improve email engagement with high quality embedded videos. As a technology agnostic platform that works all Email Services Providers (ESPs), the startup allows emails to automatically play videos across webmail, email and mobile platforms. To date, EyeMail has signed on Porsche, MLB, and other major brands as customers.
Tags: Diversity and Inclusion, Emerging Technology, Entrepreneurship
10 Experts Gauge The Impact AI Tools Will Have On EMAIL COPYWRITING!
Uplers Email
September 09, 2023
AI tools can assist email copywriters by automating certain tasks and providing suggestions, but ultimately, it’s the human touch that makes content truly engaging and relatable.
Tags: Diversity and Inclusion, Emerging Technology, Entrepreneurship
EyeMail Technology: Reshaping the Communication Experience
Global Business Leaders Mags
June 09, 2023
“Inspiration is always lying around the corner waiting to be discovered, to show you a new perspective. The key is to be open to the possibilities.” Lisa S. Jones found her inspiration when scrolling through the never-ending emails in her inbox.
EyeMail brings innovation to email marketing, grows 71 percent in two years with Microsoft 365
Lisa Jones
June 07, 2023
Delivering an effective marketing message through email has always been challenging, but email remains a preferred channel to communicate with customers. EyeMail Inc. technology helps organizations overcome this challenge and build a connection with their customers through videos that automatically play in email messages. The videos increase engagement and deliver storytelling moments in the inbox. EyeMail’s patent-pending technology compresses high-quality 4K videos down to 15 kilobytes to deliver compelling video-in-email experiences, helping organizations bring their marketing messages to life.
Tags: Diversity and Inclusion, Entrepreneurship, Marketing
Why Now is a Good Time for Video-in-Email
CIO Views
July 07, 2022
Since the first email was sent in 1971, as a community, we have continuously reflected on how we think about communicating with each other. Video-in-email further enhances the day-to-day email engagement and with recent technology advances, our current industry standard definition for video-in-email will soon be re-written.
Email Marketing Trends 2021
UPliers Email
March 04, 2021
We're all pinning high hopes on email in 2021. But are we looking at some major changes/ developments this year? What will be the trends that will drive the industry? 29 Email marketing influencers share their insights, so you can hit the bull's eye with your well-planned email strategy.
The Power of “Acknowledgement”
LinkedIn
July 07, 2020
I am compelled to share my experience as a Black American receiving and reading all of the CEO Letters & Emails received in my inbox from corporations and organizations in support of recognizing Black Lives Matter and racial injustice has been a surprisingly emotional yet enlightening experience for me personally. But why?
Email should be like going to the State Fair.
LinkedIn
May 26, 2020
What images come to mind when you think of a State Fair?
It’s an exciting visual experience of thrills, cheerful amusement, and engagement. So many adventurous paths and options to discover at a state fair from the ups and downs of rollercoasters, games, curious fun, amazing food options, and let’s not forget the overarching views of Ferris Wheel. At every turn, every element of a State Fair engages your participation as a direct call to action.
Lisa Jones Features MBN USA v4 2023
MBN USA v4 2023
June 20, 2023
Lisa S. Jones’ tech and business development journey with Microsoft began 15 years ago, when she read a press release about a Microsoft sponsorship for women in technology. Jones began attending events and connecting with mentors. Before long, advocates at the company helped her with introductions and technical guidance as she focused on expanding her Atlanta-based marketing technology firm, EyeMail, whose patent-pending platform enables videos to play automatically in emails.
Tags: Digital Disruption, Entrepreneurship, Marketing
1 Corporate Partner
Lisa S. Jones Chief Officer | Keynote Speaker
Engatica
November 01, 2023
• Founder and Chief EyeMail Officer (CEO) of EyeMail Inc., managing a diverse amazing global team • Owner of multi-patent pending technologies in the digital communications, video-in-email space • EyeMail technology enables instant play of any video (any size) delivered in less than15K across all existing webmail platforms and email services providers (ESP) • Allows customers to deliver videos directly to an individual's inbox and have the full video play automatically with no animated .gif, no download, no thumbnails, and no reason to click to play the video • Partner of Porsche, Coca-Cola, WarnerMedia & Delta Air Lines in creating engaging communications • Catalyst Magazines, 'Top 300 Companies to Watch • 'Top 40 Innovative Companies' from Georgia’s Technology Association • Microsoft Preferred Supplier Board Member • Board member of the Technology Association of Georgia Diversity & Inclusion • Recipient of 19+ awards and honors
Honored to Be a 2024 Women of the Year Awards in STEAM Nominee!
Women In Technology (WIT)
August 21, 2024
I’m honored and thrilled to share that I’ve been nominated for the 2024 Women of the Year Awards in STEAM Gala, hosted by Women In Technology (WIT)! This recognition means so much to me, and I’m deeply grateful to everyone who supported my nomination. It’s an exciting moment to be among such inspiring women, all pushing boundaries and making waves in STEAM. Thank you for continuing to believe in me and for championing the work we do at EyeMail, Inc. Onward and upward! #WomenInSTEAM #WITAwards #Grateful
Podcast featuring Lisa S. Jones / Inc. Magazine's 250 Most Intriguing CEOs
Results Driven Organizations Podcast
July 15, 2024
Lisa S. Jones is the visionary Founder and CEO of EyeMail Inc., As the Chief EyeMail Officer Lisa leads a diverse and innovative global team. Lisa owns multiple patent-pending technologies in the digital communications and video-in-email space, and she has totally revolutionized the way businesses engage with their audiences through email.
Under Lisa’s leadership, EyeMail Inc. has partnered with industry giants such as Porsche, Coca-Cola, WarnerMedia, and Delta Air Lines, creating compelling and engaging communications that stand out in today's crowded digital landscape. The company's innovative approach has earned it recognition from Catalyst Magazine as one of the 'Top 300 Companies to Watch' and a spot in Georgia's Technology Association's 'Top 40 Innovative Companies.'
Tags: Digital Disruption, Emerging Technology, Marketing
Relentless: Lisa S. Jones’ story of patience and steadfast determination
The Wit Network
July 10, 2024
Lisa Jones' career journey is a testament to resilience, innovation, and the power of perseverance. From earning degrees in Logistics and Procurement, and an MBA, to choosing NASA over the CIA, Lisa's path has been marked by impressive achievements. Her career evolved through roles in telecommunications, leading to a successful stint as a Corporate Executive, and eventually launching her own company, EyeMail, in honor of her late mother. Despite facing challenges, Lisa's determination and visionary approach turned EyeMail into a global success, making her an inspiration for entrepreneurs everywhere.
Tags: Digital Disruption, Emerging Technology, Entrepreneurship
EyeMail Inc : Revolutionizing Email Marketing with Video Engagement
CEO Time Magazine
September 15, 2023
EyeMail empowers businesses to increase customer engagement by enabling video (up to 60 seconds) to automatically play across webmail, email, and mobile platforms. This innovative video in email solution allows companies to differentiate themselves and establish meaningful connections with their target audience. This innovative technology extends across industries, empowering brands in retail, e-commerce, finance, entertainment, and more to share their stories, showcase products, and inspire action through captivating videos directly in the email and mobile experience.
Tags: Digital Disruption, Diversity and Inclusion, Marketing
17 Groups
Exciting News: Eyemail Inc. Joins the Fifteen Percent Pledge!
Fiften Percent Pledge
September 30, 2024
At Eyemail Inc., we're proud to announce that we've joined the incredible movement that is the Fifteen Percent Pledge! As an organization that champions inclusivity and innovation, we are thrilled to be part of a collective that actively supports Black-owned businesses.
The Fifteen Percent Pledge is committed to helping you discover more Black-owned brands across every category, from fashion & beauty to food, wellness, art, and publishing. By working together, we can make a lasting impact and ensure representation where it matters most.
Let’s continue to uplift and support Black entrepreneurs. Explore, discover, and shop Black-owned today!
Goodie Nation Community Cohort Member
Goodie Nation
January 09, 2023
We're a community for tech-focused social entrepreneurs, diverse founders, and experts from around the world to accelerate relationships to help founders grow.
Tags: Digital Disruption, Emerging Technology, Entrepreneurship
Start Small Think Big Member
Start Small Think Big
November 12, 2022
Start Small Think Big is a nonprofit that helps small businesses with high potential and limited access to the resources needed to create thriving businesses.
Tags: Digital Disruption, Diversity and Inclusion, Emerging Technology
Goldman Sachs - One Million Black Women: Black in Business Initiative
Goldman Sachs
August 29, 2022
Goldman Sachs has spent the last decade helping small businesses grow with 10,000 Small Businesses. Now, One Million Black Women is taking it further -- reaching Black women sole proprietors with the tools necessary to turn their business potential into business growth.
Tags: Business Strategy, Entrepreneurship, Innovation
67 Industry Awards
EyeMail Selected for the Comcast RISE Program 2024!
Comcast RISE
October 01, 2024
We are thrilled to announce that EyeMail has been chosen as a recipient of the Comcast RISE Program 2024! This incredible opportunity supports small businesses and entrepreneurs like us who are committed to uplifting our local communities.
Comcast RISE empowers businesses to thrive by offering grant packages that include business consultation services, education resources, media schedules, and technology upgrades. With this support, EyeMail is poised to continue our mission of driving innovation and creating lasting community impact.
Thank you, Comcast RISE, for believing in our vision!
Honored to Be a Finalist for the 2024 Women of the Year Awards in STEAM!
Women In Technology (WIT)
September 09, 2024
I’m thrilled to announce that I’ve made it to the final three in the Small/Emerging category for the 2024 Women of the Year Awards in STEAM, hosted by Women In Technology (WIT)!
It’s an honor to stand alongside such remarkable leaders, Laura Gibson-Lamothe and Monika Mueller, as we celebrate innovation and diversity in STEAM. I’m incredibly grateful for the opportunity and look forward to the awards event on October 24th at the Georgia Aquarium.
Honored to Receive the Comcast RISE Award: Empowering EyeMail's Growth!
Comcast Rise
August 13, 2024
I’m beyond honored to share that I’ve been awarded the prestigious Comcast RISE Award! This recognition is a significant milestone for EyeMail, Inc., and I’m grateful for the incredible support that comes with it.
Comcast RISE (Representation, Investment, Strength, and Empowerment) is a program designed to uplift and empower small businesses owned by women and people of color. As a recipient, I’ll receive invaluable benefits, including a $5,000 grant, business consultation, mentorship, educational resources, and the production of a 30-second TV commercial with 180 days of media placement.
This opportunity will fuel EyeMail's growth, and I’m excited about what’s ahead. Thank you, Comcast, for believing in our vision and supporting minority-owned businesses! #ComcastRISE #EyeMail #Empowerment #SmallBusinessGrowth
The AFFY Award's Gala - EyeMail Inc. Finalist
AFFY Expo
July 28, 2024
EyeMail Inc. is recognized as a finalist for Email Marketer of the Year. The AFFY Awards Gala is a prestigious and exclusive event, a gathering reserved for top leaders and innovators in the Affiliate and Performance Marketing industry.
Lisa S. Jones nominated for a 2024 Compassionate Leadership Award.
Compassionate Leaders Circle
March 22, 2024
The Compassionate Leaders Circle Awards recognize leaders who use their influence to make a positive impact on people and the planet. At Compassionate Leaders Circle, we believe in uplifting the stories of compassionate leaders in order to inspire others. You are one of 200+ people nominated in 2024.
Nomination Entry for Georgia Titan 100
Titan 100 / Titan CEO
November 17, 2023
The Titan 100 is a national program that recognizes the top 100 CEO's and C-level executives in a region. Representing both the private and public sector, these Titans of Industry demonstrate exceptional leadership, vision, passion, and influence in their field. The Titan 100 are recognized at an annual awards event, published in the Titan 100 book, and given the opportunity to build relationships with their fellow Titans by connecting multiple times throughout the year. Titans must be nominated and selected annually with the pinnacle achievement of being recognized as an elite Hall of Fame honoree in their third year. The Titan 100 is one of the fastest-growing, most powerful communities of executives across the nation.
2023 TAG Invest Connect Pitch Competition Finalists Announced!
Dr. Loretta Daniels
November 02, 2023
The TAG Bridge Builders Invest Connect Committee is pleased to announce the finalists for the 2023 TAG Invest Connect Pitch Competition. The startups selected to present at this inaugural event encompass a broad range of tech innovations.
Georgia Titan 100 Awards
Georgia Titan 100
October 16, 2023
The Georgia Titan 100 recognizes the area’s top CEOs & C-Level executives who demonstrate vision, passion, leadership & have influence in their field. 100 Titans of Industry!
Women of Inspiration 2023
Universal Womens Network™
September 01, 2023
The Universal Womens Network. unlocks the ripple effect to amplify the voice of women together with our male allies as visible champions who SupportHER.
The Women of Inspiration Awards is the largest women’s empowerment award in North America, which celebrates the achievement of women, together with men and Top Companies as SupportHER champions for women. Be in the room to connect, engage and celebrate with like-minded leaders. The Ninth Annual Women of Inspiration Awards recipients are to be announced on Thursday, April 4, 2024.
50 Thought Leading Companies on Emerging Technology 2023
Thinkers360
June 30, 2023
Bring your email to life with Video Email powered by EyeMail. Add video clips of up to 60 seconds to your email, which plays automatically at the moment the email is opened. Video Email is helping clients, including Microsoft, Coca-Cola and Delta Air Lines to drive engagement and email ROI.
Awards IE100 2023 Award Winner
International Elite 100
June 16, 2023
Lisa S. Jones - Email Communications Specialist of The Year - EyeMail Inc. - USA is delighted to be nominated as an IE100 2023 finalist and won the prestigious 2023 International Elite 100 global award.
2023 Enterprising Women of the Year Awards
Enterprising Woman
March 13, 2023
The 2023 Enterprising Women of the Year Awards Celebration & Conference will bring together dynamic women business owners from North America and around the world for two full days of top-notch workshops, networking opportunities, corporate sponsor exhibits, and awards presentations. The celebration will shine the spotlight on honorees, with award presentations at the Enterprising Women of the Year Awards Gala Dinner on Tuesday, May 23. During the annual “Hall of Fame Luncheon,” two
women entrepreneurs will be inducted into the Enterprising Women Hall of Fame, and one-woman leader will receive the 2023 Enterprising Women Advocacy Award.
Most Innovative Email Communications Specialist 2022
Corporate Vision
March 07, 2023
Most Innovative Email Communications Specialist 2022 - Georgia
Lisa Jones - EyeMail Inc. Most Innovative Email Communications Specialist 2022 - Georgia www.eyemailinc.com
WomenTech Network Rising Star Founder for 2022
Women in Tech Network
March 05, 2023
Happy to announce the finalists for the WomenTech Network Rising Star Founder for 2022!
️ Recognized contributions: Celebrating influential women who have already founded successful organizations, and have stood out in building up their technology careers.
23 Experts: Share Email Marketing Trends To Keep An Eye Out For In 2023
Email Uplers
February 07, 2023
In shiftless ambles, nimble hobbles, and steady gallops as 2022 transitions to 2023, it also heralds quite a few interesting changes for the sprightly world of email marketing. Greater usage of interactivity, undeniable emphasis on hyper-personalization, and unwavering commitment to customer data security were some of the defining email marketing themes in the previous year. To understand what kind of contour it will crease for itself in the year to come, we got conversing with 23 of the finest email mavens out there.
Women Tech Network - Women In Tech Global Awards 2022 Finalist
Women Tech Network
August 29, 2022
WomenTech Network is one of the world's largest communities for women in tech with more than 70,000 members and 6,000 ambassadors representing 172 countries. Since 2018 its founders have engaged +600,000 tech specialists to join in building a diverse global community inspiring and reaching +1.5 million people in 2022 alone.
Finalist - Microsoft Diverse Supplier of the Year Award 2022
Microsoft
May 26, 2022
The second annual Microsoft Supplier Prestige Awards recognized suppliers that exemplify the pillars of strategy, priority, agility and modernization in the arenas of sustainability, accessibility, inclusion, representation and community. Aligning with Microsoft values, the awards seek to instill a sense of partnership across the supplier ecosystem.
Maven, a division of Media Framework, is out of NYC. Media Framework tracks diverse-owned media for the advertising industry. Agencies rely on us to identify these properties (and now related businesses) so that they can source for partnerships and report on diverse ad spending. And EyeMail has it's updated status.
Tags: Diversity and Inclusion, Entrepreneurship, Management
National Minority Supplier Development Council Certification
National Minority Supplier Development Council Minority Business Enterprise
February 10, 2022
EyeMail Inc. is Nationally Minority Business Enterprise (MBE) Certified.
Tags: Diversity and Inclusion, Entrepreneurship, Leadership
11 Influencer Awards
L.I.N.K. educational series
Sara Malo
June 19, 2024
WOWZA July 28th is shaping up to be a pretty spectacular day in The Big . Excited to be part of the "good" the industry needs for us all to thrive. LinkUnite is organizing another L.I.N.K. educational series for all the women attendees, following the success of last year. We will then have an evening of celebration with dinner and entertainment as we present the prestigious industry award, The AFFY's!
2024 Spirit of Alliance Awards
Georgia Minority Supplier Development Council (GMSDC)
June 14, 2024
We are thrilled to announce the nominees for the 2024 Spirit of Alliance Awards. Join us in recognizing theses nominees for their outstanding commitment to supplier diversity and minority business development in Georgia. View the list at https://buff.ly/3XiwQAk
INC. Magazine - Female Founders 250
INC. Magazine
April 09, 2024
Meet the boundaries-pushing female founders that grew their collective 2023 revenue to more than $8.86 billion and raised $6.2 billion in funding to date. See our methodology. INC. Magazine Female Founders 250 Most Intriguing Women Entrepreneurs.
Global 100 - 2024 Awards
EMG Publishing Limited
March 27, 2024
Winner in the category of Digital Innovator of the Year Award, Visionary Builder Award, Game Changer Lifetime Award at the prestigious Global 100 - 2024 Awards.
The Global 100 Awards are more than a symbol of professional excellence; they are a testament to the impactful contributions of its winners across diverse industries. With an extensive readership of over 376,000 professionals across 163 countries, the awards garner attention from a global audience, elevating winners' profiles, enhancing brand visibility, and fostering unparalleled networking opportunities.
Join us this March for an inspiring event celebrating National Women's Month!
Blacks In Performance Marketing
March 18, 2024
Join us this March for an inspiring event celebrating National Women's Month! With Dr. NdalaLive- Ndala Booker and Myrna Daramy, MBA as our meeting hosts, we'll meet with the remarkable women of LinkUnite, led by Amanda Farris and Sara Malo.
This month's gathering presents a unique opportunity to learn from accomplished female leaders who have excelled in their respective fields, including our featured speakers: Brianna Clayton, Cruz A., Lisa S. Jones, and Jiquanda Nelson.
Join us as we delve into their journeys, explore the opportunities they've embraced, and gain valuable insights from their experiences.
#BiPM #PerformanceMarketing #Networking #MonthlyMeeting #Speaker #DigitalMarketing #Women #WomensDay #WomenEmpowerment #WomensSupportingWomen #Inspiration #Equality
Sean-Reed McGee Matt Tillman Arvell Craig Chad Williamson Todd Nelson Terrence Thomas
Nomination for Women We Admire - Recognizing Exceptional Women Leaders
The Women We Admire
December 04, 2023
Lisa S. Jones is an exceptional industry as she pursues her dream as a fearless leader who leads with her heart, passion, and commitment to make a difference in advancing global communications. As Founder & CEO, Lisa represents her core beliefs in building an emerging technology company and keeping going with faith even in adversity and uncertainty. She stayed the course with humility, focus, and tenacity, and built a globally diverse team and tech roadmap with Microsoft’s support.
Lisa represents the only diverse woman-owned business that has entered and maintained a growing enterprise in the email technology space securing Fortune 500 clients including Microsoft, Delta Air Lines, Porsche, PepsiCo, Harvard Business School, and many other household brands. Lisa has remained unwavering in her approach, authenticity, and hard work to deliver global excellence while continuing to deliver innovation over the years and continue to innovate.
She has faced considerable opposition and roadblocks as a black female in technology originally from Alabama. Still, she did not let that stop her journey forward to pay it forward for women in technology and to show the world. She was repeatedly advised her video in email technology was a dumb idea, to keep her corporate job and in consideration, she was not a technical founder, would render her void and meaningless, without merit and value. Lisa persevered with laser focus and implemented her expertise in managing technical resources at her career NASA and her experience as a corporate telecommunications executive to help her launch her niche brand of email innovation via EyeMail.
As Founder and chief EyeMail Officer, she has been able to continually lead and build the trust of her global team to expand diverse thought leadership continuing to deliver perspective, culture & experiences to further deliver global value to our customers. EyeMail has become an international brand through expansion outside the United States into Canada, Mexico, Africa, Pakistan, India, and the UK. This concentrated effort included currently attending Harvard and sharing key educational principles with the EyeMail team to pay it forward to deliver a lasting impact.
Lisa's journey catalyzes to remind us all that hard work does pay off and women can do anything our minds to accomplish. These are some of the ways Lisa shows up to deliver greatness.
TOP 100 WOMEN OF THE FUTURE
Global Village Publishing
June 10, 2023
Women of the Future is a dynamic initiative that celebrates and champions female leaders in emerging tech. Our mission is to showcase the outstanding contributions of women in emerging technologies, from healthcare and education to design and gaming, among other sectors. We believe in using technology as a tool for positive impact in the real world and are committed to promoting gender equity in these rapidly evolving fields.
For nearly a decade, my team and I have consistently delivered successful email marketing campaigns for a diverse client base. Recognizing the dynamic and ever-evolving nature of email marketing, we remain committed to staying at the forefront of industry developments. To ensure our strategies and techniques are current, we continually seek out learning opportunities from top industry experts.
Tags: Digital Disruption, Emerging Technology, Entrepreneurship
Top 5 Video-in-Email Tools to Boost Your Email Marketing in 2024
Mailcon
January 02, 2024
One of the oldest and most reliable email marketing solutions, EyeMail allows you to embed ultra-high-definition (UHD) automatic-playing 60+ second videos in email, webmail, and mobile platforms with 15k capacity. EyeMail can also work with all ESPs, delivering equally great experiences for all video email recipients.
This Female Technology Innovator Brings Next-Age Innovations to the Email Marketing Space
Human of Fuzia
December 02, 2023
Embark on an inspiring voyage through incredible narratives of determination, passion, and success!
Meet Lisa S. Jones, Founder, and chief EyeMail Officer at EyeMail Inc., an organization revolutionizing the email marketing space with automatic play video in email experiences worldwide.
In a candid article featured on Humans of Fuzia, Lisa shares her challenges, including being repeatedly advised that automatic play video-in-email (the idea for her start-up) was a dumb idea. She was told she could never make it happen as a female, and to top it off, she wasn't a coder or developer. While she acknowledged she wasn't a developer, she knew she was a visionary and a female digital disruptor with a dream—and that was enough to get things started.
Tags: Diversity and Inclusion, Entrepreneurship, Marketing
Main Diversity Publication- MBN USA V4 NMSDC conference edition
MBN USA Magazine
October 30, 2023
Highlighting Innovation and Leadership: The October 2023 edition of MBN USA magazine showcases the forefront of diversity in business, with EyeMail featured on page 129
Tags: Diversity and Inclusion, Emerging Technology, Entrepreneurship
18 Keynotes
TAG Connect
TAG-Ed
August 12, 2024
TAG Connect is a platform that bridges the gap between entrepreneurs from underrepresented groups and corporate decision-makers. In a dynamic shark-tank-style presentation, entrepreneurs will pitch their B2B technology products or services directly to key representatives from BlackRock, Honeywell, and The Home Depot, unlocking valuable procurement opportunities.
Tags: Digital Disruption, Emerging Technology, Marketing
Lisa S. Jones Featured Speaker at Girls Inc. Kipp Ways Academy Event
Girls Inc.
May 21, 2024
Girls Inc. is the preeminent girls’ leadership organization equipping girls to reach their full potential. Girls Inc. is building the new generation of strong, smart, and bold leaders through direct service and advocacy. Girls Inc. inspires all girls to be strong, smart, and bold.
Lisa S. Jones: Revolutionizing Corporate Communications
Blacks In Performance Marketing
March 19, 2024
Lisa S. Jones is the visionary CEO of EyeMail Inc., pioneering revolutionary video-in-email technology with global partnerships. Her multi-patent pending innovations enable instant video playback in emails across platforms, transforming corporate communications. Recognized for her leadership and technology prowess, Jones drives engagement for top brands like Porsche and Coca-Cola, earning numerous awards and honors in the process.
Last week, in honor of National Women's Month, we hosted a special event led by Dr. NdalaLive- Ndala Booker and Myrna Daramy, MBA, alongside the remarkable women of LinkUnite.
This gathering provided a unique opportunity to learn from accomplished female leaders who have excelled in their respective fields, including our featured speakers: Brianna Clayton, Cruz A., Lisa S. Jones, and Jiquanda Nelson.
The event was truly inspiring. Watch the recording to delve into their journeys, explore the opportunities they've embraced, and gain valuable insights from their experiences.
Tags: Digital Disruption, Emerging Technology, Entrepreneurship
Lisa S. Jones: Revolutionizing Corporate Communications
Blacks In Performance Marketing
March 15, 2024
Lisa S. Jones is the visionary CEO of EyeMail Inc., pioneering revolutionary video-in-email technology with global partnerships. Her multi-patent pending innovations enable instant video playback in emails across platforms, transforming corporate communications. Recognized for her leadership and technology prowess, Jones drives engagement for top brands like Porsche and Coca-Cola, earning numerous awards and honors in the process.
Tags: Diversity and Inclusion, Emerging Technology, Entrepreneurship
We've Got WIT" webinar: "Lessons I Learned from Barbie: Embracing the Barbie in Me.
The WIT Network
December 15, 2023
Join us for the 'We've Got WIT' webinar with special guest Lisa Jones!
Get ready to dive into 'Lessons I Learned from Barbie: Embracing the Barbie in Me.'
Beyond the fashion and play, Barbie has been an unexpected source of wisdom in 2023, and we're spilling the tea on the invaluable lessons from this year's blockbuster movie. Save the date for Friday, December 15th, 10:00 am - 11:00 am ET!
Dress in pink or your favorite Barbie-inspired attire, and let's celebrate the wisdom that Barbie brings. Can't wait to see you there!
Tags: Digital Disruption, Diversity and Inclusion, Emerging Technology
TAG CONNECT - A TAG BRIDGE BUILDERS EVENT
Technology Association of Georgia
September 06, 2023
Technology Association of Georgia has launched Bridge Builders to remove the walls impeding progress and diversity in Georgia. Bridge Builders is a Social Justice & Equity initiative designed to bring the technology and business community together to drive change.
TAG Bridge Builders has developed TAG Connect, an event that connects Black tech entrepreneurs (sellers) with access to procurement opportunities from buyers.
In a shark-tank style sales presentation, each entrepreneur will have the opportunity to present their products or services directly to corporate decision-makers.
MailCon Worlds Largest Email Conference
MailCon
April 21, 2023
By speaking at MailCon, you will be able to include your voice in an impressive roster of experts, innovators, industry influencers, and business leaders.
MailCon is a great platform to share your message and deliver strategies and ideas that our attendees need to grow their businesses. Our engaged audience is passionate about educating themselves with knowledge from marketing experts like you.
Tags: Diversity and Inclusion, Emerging Technology, Entrepreneurship
Taking a Leap of Faith to Pursue Your Dream
The WIT Network
March 29, 2023
In this session, together we will explore the steps, mindset, challenges, and strategies required to actively pursue your dreams. Our interactive conversation will discuss how to embrace fear, develop your game plan, maximize your potential and put your dream in action and on the map! Get ready to learn:
How to prepare to take a leap of faith to pursue your dream
The importance of mentorship and asking for help
The importance of building a strong network outside of your comfort zone
The power of acknowledging small and large steps in the journey
How to embrace fear and manage the loneliness that may come from working alone
Tags: Digital Disruption, Emerging Technology, Entrepreneurship
The High EQ Marketer
John Busby
January 18, 2023
Lisa S. Jones is the CEO of EyeMail, Inc., but before founding the company she had an incredibly difficult job decision coming out of college – work for the CIA or NASA? It's like a movie script, right? This is just a part of our conversation on the latest episode of The High EQ Marketer podcast, where we cover:
- Video and e-mail best practices
- Creating a great company culture when you’re 100% remote
- Lisa’s personal career journey and lessons for marketers and entrepreneurs
Demystifying Video in Email Marketing with Lisa S. Jones
Inbox Army
August 01, 2024
Video is becoming a dominant force across all marketing channels, including email. In this episode of the InboxArmy Podcast, we welcome Lisa Jones, CEO of EyeMail, to explore in detail how EyeMail is tackling the challenges of incorporating video into email campaigns. We discuss various use cases for video in emails, such as enhancing employee engagement, sending event invitations, and other critical points in the sales and marketing journey.
Tags: Digital Disruption, Emerging Technology, Marketing
Lisa S. Jones: A Journey of Innovation and Human Connection at EyeMail Inc.
Icon Magazine
April 01, 2024
In the dynamic world of digital communication, Lisa S. Jones stands out as a pioneer and innovator. The founder and Chief EyeMail Officer of EyeMail Inc., Lisa has carved a niche for herself and her company in the competitive landscape of marketing communications. In this exclusive interview, Lisa sheds light on her educational journey, the inception of EyeMail Inc., and the driving force behind her commitment to revolutionize email marketing.
Tags: Diversity and Inclusion, Entrepreneurship, Marketing
EyeMail: Inspiring Human Connections And Storytelling Moments In Email Inbox
SuccessKnocks Magazine
February 01, 2024
One morning Lisa S. Jones received a call that redefined her journey. Her sister informed her that their mother had passed away at home at the age of 61; it changed her life forever. It allowed her to be still and reflect on her life to reevaluate the course and purpose of her life.
This Female Technology Innovator Brings Next-Age Innovations to the Email Marketing Space
Human Of Fuzia
June 06, 2022
Humans of Fuzia is a dedicated platform that brings forth the extraordinariness of ordinary women. Emotional well-being is significant to us as many people continue to live with little or no external support. Violence and trauma that comes along through varied struggles must be spoken about.
Resource List of Certified Diverse Suppliers for Marketing/Advertising
Association of National Advertisers
December 04, 2023
EyeMail Inc. has been recognized in the Resource List of Certified Diverse Suppliers for Marketing/Advertising by the ANA (Association of National Advertisers). This certification acknowledges EyeMail Inc. as a diverse supplier, indicating its commitment to diversity in its operations and contributions to the marketing and advertising industry. This recognition could be represented through various forms such as group membership, badges, or inclusion in select cohorts, highlighting EyeMail Inc.'s alignment with the values of diversity and inclusivity in the business sector.
Tags: Diversity and Inclusion, Entrepreneurship, Marketing
Verizon Small Business Digital Ready Member
Verizon
November 12, 2022
Digital Ready is our online curriculum designed to give small businesses like yours the personalized tools to succeed in today's digital world. Learning modules, expert coaching, peer networking, access grant opportunities throughout the year and more—it's all here, and it’s all part of our goal to provide resources to help one million small businesses thrive in the digital economy.
Tags: Digital Disruption, Diversity and Inclusion, Emerging Technology
The 10th House Membership
Female Founder Collective
October 26, 2022
The Female Founder Collective launched in 2018 with the intent to support, develop and elevate the founders of female owned and led businesses. We want to make women prosperous — in whatever way that suits them best. We bring together women looking to manifest their own economic opportunities and we connect them with the tools and education to do it.
MediaPost Inc. is an integrated publishing and conference company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.com, 30+ industry conferences and events each year nationwide and in Europe, including the OMMA, Insider Summit, Marketing and Engage conference series, seven annual award shows, and a suite of 50+ industry-focused email newsletters & blogs.
Tags: Digital Disruption, Diversity and Inclusion, Emerging Technology
Black Tech Women Group Membership
Black Tech Women
September 06, 2022
Black Tech Women was created in March 2017 on the premise that an engaged and supported community is key to retaining and advancing black women in the technology ecosystem.
Dell Women Entrepreneur Network Community Member
Dell Women Entrepreneur Network
September 07, 2020
Dell Technologies empowers female founders and aspiring entrepreneurs to grow their businesses and their vision through the power of technology, expansion of their personal networks and access to capital.
Tags: Digital Disruption, Emerging Technology, Entrepreneurship
3 Mentors
Career Technical Education Industry Scholars Program Employer Appreciation Certificate
Grant Associates Inc.
September 06, 2022
Grant Associates has been a pioneer in the development of career-related activities for students at Career and Technical Education schools. We have led the country in delivering opportunities for students to apply their skills in authentic industry settings while gaining real-world work experience.
Tags: Diversity and Inclusion, Innovation, Leadership
2 Miscellaneouss
Technology Association Of Georgia Diversity & Inclusion Summer Reading List Series
Technology Association Of Georgia Diversity & Inclusion
September 10, 2021
Tags: Diversity and Inclusion, Entrepreneurship, Education
5 Miscellaneouss
Fearless Woman in Technology, Lisa S. Jones, with EyeMail, Inc.!
Women In Technology (WIT)
November 17, 2023
Today, we recognize our Fearless Woman in Technology, Lisa S. Jones, with EyeMail, Inc.! Please join us in celebrating Lisa's great work supporting women in #STEAM!
Queen Of Small Lenovo Evolve Small
Lenovo
November 18, 2022
In 2021, Lenovo launched the Evolve Small Initiative, based on the belief that small businesses are the heart of North America. With the help of partners across the United States and Canada, Lenovo has led a rallied effort to provide financial aid, mentorship resources, and community support to minority and woman-owned small businesses as they recover from the impact of the COVID-19 pandemic. Because we know that when they thrive, we all thrive.
But we're not done. We saw the true impact these resources can have for small businesses, and are expanding Evolve Small to be bigger and better. With the help of AMD and Microsoft, we're partnering with Queen Latifah, Goodie Nation, the Carolina Panthers, local organizations, and more - all to make sure YOU have the right tools to be successful.
Tags: Diversity and Inclusion, Entrepreneurship, Marketing
12 Panels
Excited to Be Featured in Hypepotamus: Empowering Underrepresented Tech Entrepreneurs at TAG Connect!
Hypepotamus, Inc.
September 24, 2024
I’m thrilled to share that I’ve been featured in an article on Hypepotamus, highlighting the amazing TAG Connect event!
TAG Connect is dedicated to empowering underrepresented tech entrepreneurs by bridging the gap between them and corporate procurement opportunities. It was an incredible experience to be part of this event, where entrepreneurs presented their innovative solutions to corporate leaders from top companies like BlackRock, Honeywell, UPS, and more.
I’m proud to support such a dynamic initiative, and it’s exciting to see the potential partnerships and future collaborations that can come from it!
Check out the article and the feature image – proud moment!
Blacks in Performance Marketing - Monthly Meeting (National Women's Month)
YouTube
March 10, 2023
In celebration of National Women's Month in March, BiPM was thrilled to host a special event showcasing the stories of four dynamic and inspiring Black Women. We were honored to have Asia Adell, Corrina Moman, Lisa S. Jones and Kisha Velazquez, MBA, as our esteemed speakers.
During the event, they shared their journey as black women in the marketing industry and offer insights on how to navigate the workplace as a woman of color.
We hope you enjoined joining us in celebrating National Women's Month and learning from these remarkable Black women. Together, we can empower and uplift each other to achieve our dreams and reach our full potential.
Patent Pending - Video in Email (Webmail)
US Patent Office
December 01, 2020
Patent pending technology to enable the entire video to play automatically in the inbox across webmail in 15K in size. No downloads, thumbnails, of 10 second animated .gifs
Patent-Pending Audio in Webmail
US Patent Office
June 01, 2017
Patent pending technology to enable the entire video to play automatically in the inbox for Microsoft Outlook in 15K in size. No downloads, thumbnails, of 10 second animated .gifs
Podcast featuring Lisa/EyeMail on Bringing Emails to Life
Twin Talks Tech Leadership
June 30, 2023
Bring your email to life with Video Email powered by EyeMail. Add video clips of up to 60 seconds to your email, which plays automatically at the moment the email is opened. Video Email is helping clients, including Microsoft, Coca-Cola and Delta Air Lines to drive engagement and email ROI.
Tags: Diversity and Inclusion, Emerging Technology, Entrepreneurship
Improving Email Storytelling with Lisa Jones, Chief EyeMail Officer at EyeMail
Centerfield
December 14, 2022
This episode features Lisa Jones, Chief EyeMail Officer (CEO) at EyeMail and covers the growth of her career and making email marketing more effective with video, but starts with a crazy job decision… the CIA or NASA???
From The Bottom To The Top Podcast Interview
From The Bottom To The Top
November 06, 2020
From The Bottom To The Top is a dynamic show about how to bring your business to "To The Top" in sales, marketing, productivity and profits. Coming to you live from The Mauldin Group Studio in Atlanta, Georgia.
Tags: Diversity and Inclusion, Entrepreneurship, Marketing
2023 Diverse Supplier Directory
Minority Business News USA
January 09, 2023
Featuring hundreds of certified diverse suppliers across 20 industries along with top corporate supplier diversity programs, the 2023 Diverse Supplier Directory is your free resource to connect to business opportunities and diverse suppliers alike. Visit our websites to read or download for free.
Tags: Digital Disruption, Diversity and Inclusion, Emerging Technology
Galaxy Of Stars Business Directory Listing
Galaxy Of Stars
October 28, 2022
Galaxy of Stars is a free service provided by Hidden Star. It is a large, welcoming community of minority and women entrepreneurs and business owners. It is a safe place to get help, give help, meet friends, and support each other in your struggle to succeed in business.
2021-2022 Diverse Supplier Directory
Minority & Multicultural Business News United States Of America - Women’s Enterprise United States Of America
November 08, 2021
Women’s Enterprise magazine (WE USA) is the nation's foremost quarterly print and digital publication supporting Women's Business Enterprises (WBEs) and supply chain inclusion.
Tags: Digital Disruption, Diversity and Inclusion, Entrepreneurship
Hello Alice Community Business Member
Hello Alice
March 05, 2020
Hello Alice supports small business owners — marginalized genders, people of color, veterans, the LGBTQ+ community, and all entrepreneurs — looking to learn and grow, at all stages of business.
Tags: Diversity and Inclusion, Emerging Technology, Entrepreneurship
12 Quotes
How Black-owned companies are using corporate connections to give back
Susanna Ray
June 20, 2023
Lisa S. Jones’ tech and business development journey with Microsoft began 15 years ago, when she read a press release about a Microsoft sponsorship for women in technology. Jones began attending events and connecting with mentors. Before long, advocates at the company helped her with introductions and technical guidance as she focused on expanding her Atlanta-based marketing technology firm, EyeMail, whose patent-pending platform enables videos to play automatically in emails.
Three challenges that women and minority entrepreneurs face
Kalees Meckling
March 08, 2023
Lisa S. Jones has dealt with unique challenges as an African American innovator and the CEO of EyeMail. She recalls being told that she would never start a successful tech company without a background in coding. She refused to let these limiting beliefs stop her. In times of need, Jones would turn to her mentors and resources for support to help build her business.
Email Engagement Should Be Inspired And Not Driven
Lisa S. Jones
October 01, 2021
Many Brands Believe That We Should Drive Viewers To A Call-To-Action. However, We At EyeMail Believe That Viewers Should Be Inspired To Take A Call-To-Action.
BiPM-A Huge Certificate of Appreciation
NdalaLive, LLC.
March 18, 2024
Thrilled to share a moment of recognition from a recent panel on Women in Performance Marketing. It was an absolute honor to contribute and exchange insights on such a critical topic alongside inspiring leaders. This Certificate of Appreciation is not just a testament to a meaningful dialogue but a reminder of the incredible journey we're all on together. Here's to elevating each other and continuing to make waves in our industries!
Tags: Digital Disruption, Emerging Technology, Marketing
11 Speaking Engagements
Thrilled to Speak at TAG Connect 2024: Empowering Minority Entrepreneurs!
Technology Association of Georgia Connect
September 10, 2024
I’m excited to announce that I’ll be speaking at TAG Connect on September 10th, 2024! This incredible event, hosted by TAG Bridge Builders, brings together minority tech entrepreneurs and corporate decision-makers, creating opportunities to bridge the gap in procurement access. In a Shark Tank-style format, I’ll be presenting EyeMail’s innovative solutions alongside other entrepreneurs, showcasing the power of diversity in tech. Looking forward to connecting, sharing, and learning at this empowering event. See you there! #TAGConnect #DiversityInTech #EyeMail
Celebrating National Women's Month with Lisa Jones & Blacks in Performance Marketing
Blacks In Performance Marketing
March 14, 2024
Join us this March for an inspiring event celebrating National Women's Month! With Dr. NdalaLive- Ndala Booker hosting, we'll meet with the remarkable women of LinkUnite, led by Amanda Farris and Sara Malo.
This month's gathering presents a unique opportunity to learn from accomplished female leaders who have excelled in their respective fields, including our featured speakers: Brianna Clayton, Cruz A., Lisa S. Jones, and Jiquanda Nelson.
Join us as we delve into their journeys, explore the opportunities they've embraced, and gain valuable insights from their experiences.
Tags: Diversity and Inclusion, Emerging Technology, Entrepreneurship
Global Mentoring Circles - It’s the Season to Unleash Your Superpower (and you do have it) – Let’s Discuss How to Use It!
The WIT Network
December 13, 2023
You are all welcome to join the online event:
12/13/2023
12:00 PM - 1:00 PM EST
Unleashing your superpower as a woman leader is about embracing your unique strengths and attributes to excel and make a positive impact.
Your superpower lies in your ability to bring your authentic self to the table to unlock your full potential and make a significant impact both professionally and personally, while inspiring others to do the same!
Tags: Diversity and Inclusion, Entrepreneurship, Marketing
Blended – Leveling The Playing Field: What Women Have To Think About Vs Men
Sarah Barnes-Humphrey
October 18, 2023
It’s episode 37, I’m joining this awesome podcast, we’re talking about the differences between what men and women have to think about when they’re out living their lives.
Tags: Digital Disruption, Diversity and Inclusion, Emerging Technology
Virtual Diversity Fair: Meet Black-Owned Media Companies (Open to All: Including Non-Members)
Association of National Advertisers
April 18, 2023
EyeMail Inc. was a participant in the "Virtual Diversity Fair: Meet Black-Owned Media Companies," an event held on April 18, 2023, open to all, including non-members. This event emphasized the importance of diversifying the marketing supply chain and the challenges involved in identifying suitable resources like media outlets, agency partners, and marketing services providers. By collaborating with Black-Owned Companies, brands have the opportunity to uplift and contribute to the growth and success of these communities. Diverse suppliers play a crucial role in expanding the economy. This virtual fair provided an overview of Black-owned media and marketing service providers, showcasing how they can enhance a brand's visibility and drive better business results. EyeMail Inc.'s participation in this event underlines its commitment to diversity and inclusivity in the business sector.
Tags: Digital Disruption, Entrepreneurship, Leadership
ISM New York Annual Conference: Procurement Trends & Innovation
Institute for Supply Management
September 03, 2018
Speaker On Innovative Procurement Technology.
Institute for Supply Management (ISM) is the first and largest not-for-profit professional supply management organization worldwide. Founded in 1915, ISM has over 50,000 members across 100 countries.
Benefits to Meetings Events & Planning
YouTube
September 22, 2020
EyeMail works directly with meeting planners and organizations to send out the “save the date“ or an invitation to a meeting/event to generate excitement or highlight a sponsor.
The Power of Acknowledgement- Black Lives Matter
YouTube
September 22, 2020
As an African-American Founder & CEO, I am compelled to share my experiences during the Black Lives Matter Movement and the desire to thank you all from around the world, who have provided various forms of support against racial injustices.
Tags: Diversity and Inclusion, Entrepreneurship, Marketing
3 Webinars
Empowering Women Entrepreneurs: A Reflection on the Lafayette Chamber Event
Lafayette Chamber
November 11, 2024
Yesterday, I had the honor of speaking at the Lafayette Chamber of Commerce Women’s Business Network Luncheon, held at the Lafayette Public Library. Sharing the virtual stage with an incredible audience of driven women entrepreneurs was an enriching experience I will always treasure.
During my presentation, I focused on the power of effective communication specifically, how leveraging email campaigns and optimizing your LinkedIn presence can elevate both your personal and business brand. These tools aren’t just digital necessities; they’re bridges to creating meaningful connections and opportunities.
I also shared insights about EyeMail Inc., the innovative communication tool I’ve been fortunate to lead. While the goal wasn’t to sell, I aimed to inspire attendees by showing how a creative approach to email marketing can disrupt norms and make lasting impressions.
What I found most rewarding was the interactive spirit of the session. From crafting LinkedIn profile strategies to brainstorming impactful email tactics, the room was buzzing with ideas and energy. Watching women think critically about how to best represent their brands reminded me why events like this matter they spark growth, collaboration, and the courage to innovate.
A huge thank you to the Lafayette Chamber of Commerce for creating such a vibrant platform for women in business. Let’s continue to lift each other as we climb. Here’s to more impactful conversations and breakthroughs ahead!
Tags: Diversity and Inclusion, Emerging Technology, Entrepreneurship
AWS Startups URF Team & Accenture Black Founders Development Program Webinar Series
Accenture
November 29, 2023
Lisa Jones was involved in the Cohort mentorship program, a collaboration between the AWS Startups URF Team and the Accenture Black Founders Development Program. This initiative focused on providing Black technology startup founders and entrepreneurs with vital resources to succeed. Through this program, participants like Lisa received investment opportunities, mentorship, a sense of community, and various forms of support, all aimed at leveling the playing field in the technology sector.
Tags: Digital Disruption, Diversity and Inclusion, Marketing
Thinkers360 Credentials
9 Badges
Radar
2 Predictions
2023 Predictions for MarTech
Date : October 15, 2022
Email has celebrated over 50 years of existence and is the preferred communication medium with 72% of people choosing it over other channels. In 2023 expect the next generation of email engagement to rise. This advancement in communication will include a progressive increase in motion, animation, and primarily video-in-email experiences in both the inbox and mobile. Attention spans continue to shorten, it remains important to capture attention, engage and deliver compelling storytelling moments in the email inbox. Video provides a way to show emotion, tone and to personalize a communication experience, and exemplifies the importance of building and sustaining the need for human connection. Global brands and organizations in various industries will continue to explore, experiment and adopt sending an increase in video in email messages that are both impactful and meaningful to recipients. The goal is to ‘inspire not drive’ viewers to a call to action. Additionally, to ensure inclusiveness in communications and to reach a broader audience, expect to receive more closed captioning on video content both online and in email marketing campaigns.
Empathetic customer-centric thinking and listening will continue to evolve and rise in 2022 to deliver immersive digital marketing experiences. This includes a refined human centered approach to emotionally connect to better understand customer’s motivations and needs to deliver world-class solutions, to inspire action and yield competitive returns. The use of video in various platforms will continue to play a pivotal role in the advancements of digital marketing. Video in email experiences to include mobile and text messaging will become more prevalent in the market and will further pave the way for effective storytelling and humanize digital marketing efforts to generate more engagement, click-throughs, and conversions. The importance of inclusiveness and accessibility in digital marketing will continue to gain traction to increase awareness of the importance and need to include closed captioning on video in email and mobile experiences to further engage, inspire and connect with a broader audience of customers.
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