Digital accessibility stands as a fundamental pillar for business success and social equity. It's not just about meeting legal or technical standards; it represents a strategic opportunity for leaders and decision makers to reinforce social responsibility, diversity, and inclusion within their organizations.

What does digital accessibility imply?

Digital accessibility refers to the ability of individuals, regardless of their abilities, to efficiently use and access digital technology with a reasonable amount of time and effort. This encompasses everything from websites and mobile applications to devices and online platforms, as well as all products and services accessed through them.

Why is it important to bring this issue to the table for leaders and decision makers?

1. Inclusion and Diversity:

Digital inclusion fosters an environment conducive to diversity, resulting in a more diverse workforce and a broader customer base.

2. Regulatory Compliance and Legal Aspects:

Beyond ethical and social reasons, with increasingly stringent regulations worldwide, ensuring digital accessibility is becoming essential to avoid legal risks and penalties.

3. Innovation and Competitiveness:

Leaders and companies prioritizing digital accessibility in their initiatives can gain competitive advantages by attracting a broader talent pool and market, fostering innovation in their products and services.

4. Reputation and Social Responsibility:

Demonstrating a commitment to digital accessibility not only enhances a company's reputation but also showcases its corporate social responsibility and commitment to people.

How can decision makers promote digital accessibility?

1. Integration from the Start:

Incorporating accessibility from the design and development phase of any digital product or service is crucial to ensure its effectiveness.

2. Education and Awareness:

Building an organizational culture supporting diversity and inclusion and educating teams about the importance and benefits of digital accessibility are essential for effective implementation.

3. Use of Technology and Specialized Tools:

Numerous tools and technologies are available to evaluate and improve the accessibility of digital products.

4. Strategy and Commitment:

The success of digital accessibility depends significantly on it being a cross-cutting strategy within the organization and not isolated initiatives, coupled with a genuine commitment to accessibility and digital inclusion.

To learn more, contact us or refer to the bibliography recommended below:

• "Digital Accessibility as a Business Practice" - Forrester Research, 2021.


• "The Business Case for Digital Accessibility" - World Wide Web Consortium (W3C), 2020.


• "Inclusive Design Principles" - Microsoft, 2019.


• "Web Content Accessibility Guidelines (WCAG) 2.1" - World Wide Web Consortium (W3C), 2018.


• "The Impact of Digital Accessibility on the Bottom Line" - Gartner, 2022.


• "Accessibility for Everyone" - Laura Kalbag, A Book Apart, 2017.


• "Digital Accessibility: A Guide to Making Online Services Accessible for All" - GOV.UK, 2021."

By Marisol Zimbron

Keywords: Digital Transformation, Diversity and Inclusion, Leadership

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