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Guiding Business Strategy to New Heights With AI and Analytics

Sep



Space is awesome. In the sense that it can be scary, but it's incredible what people have achieved with science and technology. Today I'd like to explore a few ways AI is being applied in space and what we can learn for earth-based business strategy.

Autonomous Navigation and Rover Exploration: https://www.jpl.nasa.gov/news/heres-how-ai-is-changing-nasas-mars-rover-science. AI plays a tremendous role in the autonomous navigation of space rovers, such as NASA's Perseverance on Mars. With AI, rovers can independently navigate the Martian terrain, skillfully avoiding obstacles and selecting the most efficient paths for exploration. This autonomy enables faster and more effective missions, reducing the need for direct human oversight.

Satellites: https://www.esa.int/Enabling_Support/Preparing_for_the_Future/Discovery_and_Preparation/Artificial_intelligence_in_space. AI is being increasingly applied in satellite navigation, for both space and Earth weather forecasting while aiding in the detection of unauthorized drones in restricted airspace. Beyond this, AI-powered navigation boosts the capabilities of autonomous vehicles, including cars and boats. A project led by the European Space Agency (ESA) even leveraged AI to create autonomous situational awareness for ships, allowing them to accurately sense and respond to their surroundings.

Planning Space Missions: https://www.boozallen.com/markets/space/artificial-intelligence-for-space-missions.html. AI is helping plan space missions where 20,000 objects orbit. With the anticipated surge in commercial satellite launches, this traffic could potentially triple in just a few years. This increasing congestion in space highlights the immense challenges operators face in managing and safeguarding satellites amid such complexity. Avoiding all of that is a tremendous task, then all of the logistics and supply chain work that also goes into missions.

Just as AI helps space rovers navigate challenging terrains and manage the growing complexity of satellite traffic, these technologies can also enhance Earth-based business operations. AI can automate logistics, optimize supply chains, and improve the capabilities of autonomous vehicles. By utilizing AI to manage complexity and make real-time decisions, businesses can achieve greater efficiency and scalability.

By Dan Banas

Keywords: AI, Analytics, Business Strategy

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