When I shared that I'm going on a one-year adventure and started publicly sharing my weekly reflections, I had a feeling that I wasn't just telling a story—I was creating and living it as we spoke. This inspired me to write this article.

We talk a lot about storytelling, but what if we moved beyond merely sharing our narratives to creating immersive, engaging experiences that allow people around us to feel like they’re living the story with us?

What is Storyliving?

Storyliving is the art of making your brand narrative dynamic and interactive, inviting your audience to step into your world and experience your journey alongside you. Instead of just reading about your achievements or aspirations, your audience becomes emotionally invested and feels like an active participant in your story. Essentially, it is when you don't just tell a story but take action of some kind. I believe storyliving can be an interesting way to enhance personal brand’s authenticity.

Storyliving vs. Storytelling: The Differences

1. Passive vs active

• Storytelling: The audience listens or reads passively.


• Storyliving: The audience becomes emotionally involved and participates in the journey.

2. Static vs dynamic

• Storytelling: Often structured and linear.


• Storyliving: Fluid and interactive, evolving with audience engagement.

3. Surface-level vs deep-reflection

• Storytelling: Provides information about your brand.


• Storyliving: Creates a deeper emotional connection and trust.

4. Past vs present-oriented

• Storytelling: Primarily recounts past achievements and experiences.


• Storyliving: Focuses on living your live to the fullest in this present moment, noticing the experiences and sharing your insights in the real time.

Can storyliving create deeper connections in an oversaturated digital world?

As the digital world evolves and information becomes more accessible than ever, I believe it's increasingly important for us to focus on real, deep connections. And yes, your Digital Twin is capable of that. But only when you understand and accept who you truly are? Can it be the time for us, to stop wearing masks in order to be liked by others, step into the power of being yourself and by doing that inspire others to do the same? Storyliving offers a powerful approach to achieve this:

1. Immersive engagement: In a world of scrolling and swiping, attention spans are short, and capturing audience interest is a challenge. Storyliving creates an immersive experience where the audience feels part of the journey, not just an observer. By actively involving them, they become emotionally invested and more likely to engage with you on a much deeper level.


2. Authentic transparency: We crave authenticity. Storyliving embraces behind-the-scenes moments, challenges, and emotions, showing the human side of you. This transparency helps to build trust and makes people around you feel like insiders.


3. Connection: Online interactions can feel transactional and disconnected. Storyliving focuses on the present moment, encourages participation, and creates possibilities for sharing and learning from each other. To get inspired and be inspired.

How Professionals Can Benefit from Storyliving?

Increased Emotional Connection

• Storytelling: "I accomplished X by overcoming Y."


• Storyliving: "Join me on this journey as we overcome Y together.

Benefit: The audience feels a shared sense of achievement and loyalty.

Enhanced Authenticity

• Storytelling:Sharing curated highlights.


• Storyliving:Showing behind-the-scenes moments, progress, challenges, and real emotions.

Benefit: Authenticity builds trust, making your brand more relatable.

Stronger Community Building

• Storytelling:Providing content for an audience to consume.


• Storyliving: Creating spaces for conversation and shared experiences.

Benefit: Creates a sence of belonging, where we all can share and learn from each other.

How to let Your Digital Twin storylive?

Your digital twin is the online representation of your who you are. By applying storyliving principles, your digital twin becomes a vibrant extension of YOU.

Talk Your Walk

Talking your walk means bringing your digital twin to life through storyliving. It's about embodying your values, dreams, and goals in every interaction and narrative you share. Here's how to talk your walk through storyliving:

1. Clarify Your personal brand values and goals


2. Craft an engaging vision behind the vision


3. Document the journey in real-time


4. Make your audience feel like partners


5. Stay consistent and true to yourself

I wonder if story living, in which professionals invite their audience to journey alongside them in real-time, could be a powerful way to connect, learn, and grow.

Don't wait for your hero journey to come to a happy ending before you are ready to tell your perfect story. You will never know what you are truly capable of until you make that very first frightening step.

And you will never know who needs to hear YOUR story “right in that moment” until you decide to tell it.

So, what's your story, and how will you invite others to live it with you?

p.s. You can follow my own storyliving here

By Olesija Saue

Keywords: Marketing, Personal Branding, Sales

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