Unlock access to Thinkers360 AI to fast-track your search for analysts and influencers.
This feature is available for Enterprise Lite and Enterprise Members Only.
You have been temporarily restricted. Please be more thoughtful when adding content for your portfolio. Your portfolio and digital media kit and should be reflective of the professional image you wish to convey. Accounts may be temporarily restricted if we receive reports of spamming or if the system detects excessive entries.
Membership
Publish your original ideas on the Thinkers360 platform!
This feature is available for Pro and Pro-Plus Members Only.
Speaker Bureau functionality whereby individuals can be featured speakers within our Speaker Bureau service and enterprises can find and work with speakers.
This feature is available for Pro, Pro-Plus, Premium and Enterprise Members Only.
Highlight your featured products and services within our company directory for enhanced visibility to active B2B buyers worldwide. This feature is available for Pro, Pro Plus, Premium and Enterprise Members Only.
Contribute to the Thinkers360 Member Blog and have your thought leadership featured on our web site, newsletter and social channels. Reach our opt-in B2B thought leader community and influencer marketplace with over 100M followers on social media combined!
You’ve reached your daily limit for entering quotes. Please only add personally-authored content which is reflective of your digital media kit and thought leadership portfolio.
Thinkers360 Content Library
For full access to the Thinkers360 content library, please join our Content Plan or become a contributor by posting your own personally-authored content into the system via Add Publication or Import Publication.
Dashboard
Unlock your personalized dashboard including metrics for your member blogs and press releases as well as all the features and benefits of our member plans!
Interested in getting your own thought leader profile? Get Started Today.
Tony Lockwood
Principal Consultant at FSP
Manchester, United Kingdom
Are you navigating through the complexities of organisational change and seeking a clear path to success?
My role as a Global Transformation Strategist is centred around helping leaders like you align every facet of your organisation - its structure, processes, team dynamics, and technology - with your overarching strategic goals.
I bring a hands-on approach to collaborating with Corporate Executives, ensuring the strategies we develop together lead to sustainable achievements. With the help of the amazing team within FSP, you have access to the very best business and technology brains to ensure that you successfully deliver your organisational transformation. Gain access to brilliant resources here ???? www.fsp.co
Understanding the power of collective wisdom, I established The Transformation Leaders Hub (#TLH), a dynamic community where professionals committed to change and transformation can connect. This platform is your resource for the latest in transformative tools, practices, and methodologies, empowering you with industry-shaping insights.
Discover more at ???? www.thetransformationleadershub.com.
My contributions to the field include:
> Author of the "Transformation Leaders Body of Knowledge" providing a comprehensive guide to best practices
> Creator of the "Transformation Canvas" - a tool I created to help you visualise and execute change strategies effectively.
> My e-book, "Evolve or Perish!," underscores the importance of integrating these principles into your change efforts, providing narratives that resonate with the challenges you face.
> Host of "The Transformation Leaders Podcast" - bringing you voices from the forefront of transformation, offering actionable insights.
> With the 8|32|4 Programme Assurance Framework, I offer an objective way to evaluate and guide the health and direction of your transformation initiatives, ensuring your efforts meet the highest standards of excellence.
Let's leverage the transformative power of dialogue.
If you're steering your organisation through change, or if you're looking to tap into a community's collective wisdom for fresh perspectives, I'm here to engage in meaningful conversations that drive results.
Remember, the synergy of action and determination ("I Can" and "I Will") consistently outperforms mere intellect ("IQ").
Connect with me to share insights and propel your transformation journey forward.
It all starts with a conversation.
Drop me a direct message, and let's schedule a call to explore how we can turn your aspirations into achievements.
Available For: Advising, Consulting, Speaking Travels From: Manchester, United Kingdom
Speaking Topics: Organisational Transformation, change Management & Adoption, The Role of a Transformation Leader
Tony Lockwood
Points
Academic
0
Author
395
Influencer
0
Speaker
0
Entrepreneur
0
Total
395
Points based upon Thinkers360 patent-pending algorithm.
Customer Experience Transformation: From Rhetoric to Reality
Linkedln
March 17, 2025
In the world of customer experience (CX), the word "transformation" gets thrown around so much that it's lost its bite. Every industry claims to be in the middle of one. Every boardroom discussion circles back to it. Yet, in some sectors, the reality is painfully different.
Customer experience (CX) transformation is now the battleground where organisations either thrive or fade into irrelevance.
Why a Transformation Roadmap is Non-Negotiable
The Transformation Leaders Hub
March 12, 2025
Transformation is tough. It’s messy, unpredictable, and often derailed by internal politics, shifting priorities, and resistance to change. Yet, despite knowing this, too many organisations dive into transformation initiatives without a clear plan – just vague ambitions and a lot of wishful thinking. That’s why developing a transformation roadmap is essential.
The Hidden Power Of Pausing Why Slowing Down Accelerates Transformation
The Transformation Leaders Hub
March 04, 2025
In the world of transformation, speed is often mistaken for success. Leaders are pushed to deliver rapid results, hit aggressive milestones, and prove progress at every turn. The problem? Moving too fast often leads to confusion, resistance, and, ultimately, failure.
We’ve all seen it happen. A transformation initiative launches with big ambitions and bold targets. The pressure to execute quickly results in rushed decisions, unclear communication, and teams struggling to keep up. Soon enough, resistance builds, energy drains, and the transformation either grinds to a halt or needs an expensive reboot.
Why the Time is Now and How You Can Lead The Charge
The Transformation Leaders Hub
October 18, 2024
We are living in an age of constant disruption. From technological innovations like AI to global challenges such as market volatility and changing workforce dynamics, businesses today face unprecedented pressure to adapt and transform. Yet, despite this urgent need for change, many organizations are struggling to keep up. This is where transformational leadership comes in – not just as a solution, but as the key to thriving in an uncertain world.
The Transformation Leaders Guide to Harnessing Generative ai Evolving Beyond Traditional Change
The Transformation Leaders Hub
October 10, 2024
Imagine this: You’re the Chief Transformation Officer at a major organisation that has, up until now, relied on traditional transformation methods. You’ve successfully led digitisation efforts, optimised operations, and navigated through waves of business change. But today, you’re faced with something bigger, more disruptive – Generative AI. This isn’t just another tech trend; it’s a seismic shift that will redefine the way your organisation functions, competes, and innovates.
The Hybrid Work Battle: Is Forcing a Return to the Office Undermining Your Organisational Change Efforts?
The Transformation Leaders Hub
September 30, 2024
Just a few years ago, the world shifted overnight. Offices emptied, Zoom calls exploded, and “hybrid working” became the saviour of many organisations. Fast forward to today, and some companies are pounding their fists on the boardroom table, demanding everyone “get back to the office.” The question is: Is this move a game-changer or an innovation killer?
Top 7 Change Management Best Practices for 2024
The Transformation Leaders Hub
September 11, 2024
In today’s fast-paced business world, the ability to effectively manage organizational change is a necessity. Whether your organisation is undergoing a digital transformation, restructuring its operations, or navigating a merger, having a robust change management strategy is essential for long-term success. Unfortunately, many change initiatives fail due to a lack of strategic planning and failure to address the human side of change.
5 Myths Around Organisational Transformation in 2024: Debunked
The Transformation Leaders Hub
September 02, 2024
Organisational transformation has become one of the most bandied-about terms in business today. From executive boardrooms to LinkedIn posts, everyone seems to be talking about how they’re transforming their organisations. And yet, for all this chatter, most transformations fail.
Yes, you read that right – fail. According to various studies, 70% to 90% of organisational transformations don’t achieve their intended outcomes. Why? Because many leaders are clinging to outdated myths that have little to do with the realities of 2024.
Embracing Vulnerability: The Hidden Strength of Transformation Leadership
The Transformation Leaders Hub
July 25, 2024
I was tasked with steering a large-scale organisational change for a well-established company. The stakes were high, and the pressure was immense. My team and I were up against tight deadlines, and the scope of the project seemed to expand daily. I was determined to project strength and infallibility, thinking this would inspire confidence in my team. Yet, as the weeks went on, the cracks began to show. My team was stressed, morale was low, and progress was slow.
ArticleInsights The ‘Why’ Behind TLBoK: A Revolution in Transformation Leadership
The Transformation Leaders Hub
June 10, 2024
As we know, Transformation is the lifeblood of modern business. As leaders, we are constantly told to innovate, to adapt, to transform. But how often do we pause and truly understand the why behind these mandates? Why should we transform, and why do we need a comprehensive body of knowledge to guide us? This is where the Transformation Leaders Body of Knowledge (TLBoK) comes into play. Let me walk you through the reasons that compelled me to create the TLBoK, a resource I firmly believe will revolutionise the way we approach transformation leadership.
The 4 Leadership Traits You Need to Deliver Transformation Successfully
The Transformation Leaders Hub
March 20, 2024
Navigating organisational change is a testament to leadership. It’s about steering the ship through both calm and turbulent waters, ensuring not just survival but thriving adaptation. In my years of leading teams through transformations, I’ve come to recognise the indispensable role of modeling leadership behaviours that align with the very change we seek to enact.
Tags: Change Management, Digital Transformation, Leadership
104 Podcasts
From Strategy to Culture: The Leadership Playbook for Transformation with Dr. Shanda
The Transformation Leaders Hub
March 14, 2025
In this episode of the Transformation Leaders Podcast, we’re joined by Dr. Shanda Gore, an expert in leadership development, strategic planning, and culture building. With over 25 years of experience across 20 industries, Dr. Gore shares invaluable insights on what it truly takes to drive successful organisational change and develop high-performing teams.
Mastering Transformation: Leadership, Influence & Big Tech Insights with Gregor Purdy
The Transformation Leaders Hub
February 28, 2025
In this episode, we dive deep into leadership, transformation, and influence with Gregor Purdy, a seasoned leader who has driven large-scale change at Amazon, Apple, and beyond. Gregor shares battle-tested strategies on stakeholder alignment, leading high-impact teams, and navigating corporate politics to drive transformation success. Whether you’re leading change in a startup or a global enterprise, this conversation is packed with actionable insights!
The Future of Transformation: 5 Trends that will Define 2025
Tony Lockwood
January 05, 2025
Welcome to the first episode of The Transformation Leaders Podcast in 2025! Join host Tony Lockwood as he kicks off the new year by reflecting on the festive season, sharing exciting updates to the podcast, and exploring the five key trends shaping business transformation this year.
From Sport to Business: Unlocking the Secrets of Transformation and High Performance
The Transformation Leaders Hub
December 20, 2024
In this episode of The Transformation Leaders Podcast, we sit down with Graham Abbey, Chief Executive of Farley Performance, to explore the powerful lessons businesses can learn from the world of sports. Drawing on his diverse career in engineering, HR, and consulting, Graeme shares fascinating insights into how Bath Rugby’s transformation journey offers a blueprint for organisational success.
From Sport to Business: Unlocking the Secrets of Transformation and High Performance - A discussion with Graham Abbey
Tony Lockwood
December 19, 2024
In this episode of The Transformation Leaders Podcast, we sit down with Graham Abbey, Chief Executive of Farley Performance, to explore the powerful lessons businesses can learn from the world of sports. Drawing on his diverse career in engineering, HR, and consulting, Graeme shares fascinating insights into how Bath Rugby’s transformation journey offers a blueprint for organisational success.
Bridging Project & Change Management in 2025 – a Discussion with Alicia James
The Transformation Leaders Hub
December 06, 2024
In this episode of the Transformation Leaders Podcast, Tony Lockwood interviews Alicia James, a seasoned change management professional and author of Mars and Venus: How Project Managers and Change Managers Can Work Together for the Greater Good.
Bridging Project & Change Management in 2025 - a Discussion with Alicia James
Tony Lockwood
December 05, 2024
In this episode of the Transformation Leaders Podcast, Tony Lockwood interviews Alicia James, a seasoned change management professional and author of Mars and Venus: How Project Managers and Change Managers Can Work Together for the Greater Good.
Bridging Tech and Transformation in 2025 | A Discussion with Ash Gawthorp
Tony Lockwood
November 19, 2024
In this episode of the Transformation Leaders podcast, we explore the evolving intersection of technology and organisational change with Ash Gawthorp, Chief Academy Officer at 1010.
Bridging Tech and Transformation in 2025 | A Discussion with Ash Gawthorp
The Transformation Leaders Hub
November 15, 2024
In this episode of the Transformation Leaders podcast, we explore the evolving intersection of technology and organisational change with Ash Gawthorp, Chief Academy Officer at 1010. Discover;
What is business transformation and why it matters in 2025
Tony Lockwood
October 18, 2024
In this episode, we break down business transformation into 9 clear and actionable pillars, using the TLBoK 9 Pillar Framework.
These 9 pillars will help you structure your approach, avoid common pitfalls, and ultimately, drive real, lasting change in your organisation. We’ll cover everything from creating a vision to transforming your business model, culture, and financial management – plus, we dive deep into benefits realisation, ensuring your transformation efforts deliver measurable value.
Tags: Digital Transformation, IT Strategy, Leadership
Understanding the impact of leadership styles on transformation a discussion with Ed Jervis
Tony Lockwood
October 04, 2024
Tony is delighted to be joined by Ed Jervis today. We discuss many aspects of life with Ed and how some of his early life has influenced the way that he operates now. As CEO & Chief Disrupter, at Inclusion Crowd, he brings a wealth of expertise in executive development, policy advocacy, creating inclusive cultures and attracting top talent. Inclusion Crowd's mission is to ensure that organisations truly reflect the diverse society we live in.
Ever Wanted to Ask the Author for Clarification Now You Can
Tony Lockwood
September 19, 2024
In this episode, we explain more about the upcoming Transformation Leaders Roadmap, a 90-day accelerator designed to help transformation professionals master the 9 Pillar TLBoK framework.
Get Set for 2025 with Tim Rogers
Tony Lockwood
September 12, 2024
In this episode, we introduce the Transformation Leaders Roadmap, a 90-day accelerator designed to help transformation professionals master the 9 Pillar TLBoK framework.
Creating alignment in diverse teams a discussion with Adam Boddison
Tony Lockwood
August 23, 2024
Tony is delighted to be joined by Adam Boddison today. Adam is presently CEO of the Association of Project Management and previously CEO of several non-profit organisations. Our discussion covered many elements, including how to gain alignment in diverse teams and what he learned as a maths teacher, which has enabled his success these days.
How accessible and inclusive are your transformation efforts a discussion with Claire Dellar
Tony Lockwood
August 09, 2024
Tony is delighted to be joined by Claire Dellar today. Our discussion covers so much that, as a Transformation Leader, you need to be aware of. I promise you you'll leave this show with a new perspective on how you lead change and transformation in your organisation.
A discussion with Valentina Smirnova - Overcoming Cultura Differences
Import from wordpress feed
July 12, 2024
Tony's guest today is Valentina Smirnova, Head of Finance Operations at AXA Partners, she shares her insightful roadmap for navigating Cultural Diversity Matters in 2024. Discover the strategies, challenges, and triumphs that have shaped her success story and learn how you too can champion cultural
Special Podcast - Announcing the Launch of the TLBoK
Import from wordpress feed
June 14, 2024
In today's episode, Tony is delighted to announce the launch of the Transformation Leaders Body of Knowledge or TLBoK for short, a definitive resource for transformation leaders.
Grab yourself a copy here. - https://thetransformationleadershub.com/checkout-tlbok/
A discussion with Jennifer Long - Engaging Middle and Senior Management
Import from wordpress feed
June 07, 2024
Tony's guest today is Jennifer Long. Jen is a Certified Master Coach and the CEO of OwnUp!® LLC where she works with senior leaders, managers and teams across various industries to do better strategy, teaming and complex problem-solving to transform their organisations.
Submit your questions
If
A Discussion with Shamila Mhearban - Unlocking Leadership Potential to Create Lasting Change
Import from wordpress feed
May 24, 2024
Tony's guest today is Shamila Mhearban. Shamila, a recognised expert in high-performance leadership and Forbes Council member brings invaluable insight into her data-driven approach to understanding transformation leadership.
Submit your questions
If you would like to clarify anything with Tony o
A discussion with Nancy Ho - Approaching Transformation Challenges Head On
Import from wordpress feed
May 10, 2024
Tony's guest today is Nancy Ho. Nancy’s vast experiential knowledge, impacting over 10,000 clients, provides authoritative, relatable content as she offers a new lens on transformative leadership challenges.
Submit your questions
If you would like to clarify anything with Tony or Nancy, comment be
A Discussion with Andrea Petrone - Understanding Human Behaviour
Import from wordpress feed
April 26, 2024
Tony's guest today is Andrea Petrone. After a successful business career where he worked for numerous great companies, he achieved fast-track career progression to the top and made a difference. By age 35, he had led entire organisations and helped them achieve great performance. He lived and worked
A discussion with Colleen Slaughter - Releasing Your True Potential to Create Meaningful Impact
Import from wordpress feed
April 12, 2024
Tony's guest today is Colleen Slaughter. As an American living in France supporting Global Leaders to unlock their true potential and create meaningful impact, our conversation focuses on the core elements of a transformational leader and what it takes to deliver real organisational change.
A discussion with Guy Mason - Unlocking the Power of Business Transformation
Import from wordpress feed
March 29, 2024
Tony's guest today is Guy Mason. With a background in engineering, Guy moved into applying technology to business early in his career. He has worked across start-ups and SMEs as a board member and CIO of significant international businesses in Europe, the US, and Australia.
Creating Alignment in Diverse Teams - a discussion with Adam Boddison
TLH
August 23, 2024
Tony is delighted to be joined by Adam Boddison today. Adam is presently CEO of the Association of Project Management and previously CEO of several non-profit organisations. Our discussion covers many elements, including how to gain alignment in diverse teams and what he learned as a Maths teacher that enables his success these days.
Submit your questions
If you want to clarify anything with Tony or Adam, comment below or email Tony. We will make sure to respond.
About Tony Lockwood
After a 25-year career delivering change and transformation, Tony launched The Transformation Leaders Hub (#TLH) in 2020. Its core focus is to help members stand out from the crowd, build their network with their peers and open up new career opportunities. www.thetransformationleadershub.com
Tony's 'day job' is as a Principal Consultant with FSP Consulting Services (FSP), a leading digital transformation specialist, combining real-world experience in business strategy, change and adoption and digital solution delivery. www.fsp.co
Tony can be contacted by email at tony@allaboutsuccess.co
About Adam Boddison
Adam is an experienced CEO focused on blending education and enterprise to improve life chances for all. Throughout his career, he has facilitated sustainable social change with meaningful impact. He is interested in opportunities to scale the impact of my efforts through leadership roles in larger and more complex organisations.
Contact Adam: https://www.linkedin.com/in/adamboddison/
Transformation Leaders Body of Knowledge (TLBoK)
Tony is delighted to launch the first edition of the TLBoK, a definitive resource created for transformation leaders by transformation leaders, providing a comprehensive exploration of strategies, methodologies and insights that have redefined successful organisational change and transformation. Available in all leading bookstores or via the #TLH website - https://thetransformationleadershub.c...
About #TLH
The Transformation Leaders Hub is a truly global peer-to-peer network for change and transformation professionals.
Check it out here. w: www.thetransformationleadershub.com
How accessible and inclusive are your Transformation efforts? A discussion with Claire Dellar
TLH
August 09, 2024
Tony is delighted to be joined by Claire Dellar today. Our discussion covers so much that, as a Transformation Leader, you need to be aware of. I promise you, you'll leave this show with a new perspective on how you lead change and transformation in your organisation. . #accessibility #Leadership #SuccessStory #transformationalleadership #diversity #inclusion #clairedellar
Submit your questions
If you want to clarify anything with Tony or Claire, comment below or email Tony. We will make sure to respond.
About Tony Lockwood
After a 25-year career delivering change and transformation, Tony launched The Transformation Leaders Hub (#TLH) in 2020. Its core focus is to help members stand out from the crowd, build their network with their peers and open up new career opportunities. www.thetransformationleadershub.com
Tony's 'day job' is as a Principal Consultant with FSP Consulting Services (FSP), a leading digital transformation specialist, combining real-world experience in business strategy, change and adoption and digital solution delivery. www.fsp.co
Tony can be contacted by email at tony@allaboutsuccess.co
About Claire Dellar
Claire describes herself as a product maverick on a mission to revolutionise healthcare tech. As a neurodiverse wheelchair warrior, she brings a unique perspective to the table, leading game-changing digital NHS products like cancer screening and e-referrals. But she is not just about Epics and service designs – she's a disability blogger and accessibility crusader, championing inclusivity in every product she touches. Follow Claire on YouTube: @WheelchairTangoFoxtrot-gm1vo and follow her #neurodiverse #lifeonwheels through her Wheelchair Tango Foxtrot Instagram: https://www.instagram.com/wheelchairtangofoxtrot?
Contact Claire: https://www.linkedin.com/in/clairedellar/
Transformation Leaders Body of Knowledge (TLBoK)
Tony is delighted to launch the first edition of the TLBoK, a definitive resource created for transformation leaders by transformation leaders, providing a comprehensive exploration of strategies, methodologies and insights that have redefined successful organisational change and transformation. Available in all leading bookstores or via the #TLH website - https://thetransformationleadershub.com/tlbok-intro/
About #TLH
The Transformation Leaders Hub is a truly global peer-to-peer network for change and transformation professionals.
Check it out here. w: www.thetransformationleadershub.comansformationleadershub.com
Getting the most from your Remote Transformation Team in 2024 - a discussion with Shane Spraggs
TLH
July 26, 2024
Shane Spraggs joins Tony today and shares his approach to working with Remote teams and how as a leader you need to adapt in 2024. #remotework #Leadership #SuccessStory #transformationalleadership #productivityhacks #shanespraggs
Submit your questions
If you would like to clarify anything with Tony or Shane comment below or email Tony. We will be sure to respond.
About Tony Lockwood
After a 25-year career delivering change and transformation, Tony launched The Transformation Leaders Hub (#TLH) in 2020. Its core focus is to help members stand out from the crowd, build their network with their peers and open up new career opportunities. www.thetransformationleadershub.com
Tony's 'day job' is as a Principal Consultant with FSP Consulting Services (FSP), a leading digital transformation specialist, combining real-world experience in business strategy, change and adoption and digital solution delivery. www.fsp.co
Tony can be contacted by email at tony@allaboutsuccess.co
About Shane Spraggs
As a C-Suite Leader and Productivity Expert, Shane leads process improvement initiatives to generate immense value for Fortune 100 clients. Spearheading cutting-edge systems and strategies, he helps companies sell better, achieve results faster, and be more productive in or out of the office.
As the co-author of "The Power of Remote," a Forbes-published Amazon bestseller, he is a Future-of-Work thought leader, and sought-after speaker on productivity and employee engagement in the new world of hybrid work.
Contact Shane: / https://www.linkedin.com/in/shane-spraggs/
Transformation Leaders Body of Knowledge (TLBoK)
Tony is delighted to launch the first edition of the TLBoK, a definitive resource created for transformation leaders by transformation leaders, providing a comprehensive exploration of strategies, methodologies and insights that have redefined successful organisational change and transformation. Available in all leading bookstores or via the #TLH website - https://thetransformationleadershub.com/tlbok-intro/
About #TLH
The Transformation Leaders Hub is a truly global peer-to-peer network for change and transformation professionals.
Check it out here. w: www.thetransformationleadershub.com
5 Best Practices in 2024 - Transformation Communication & Engagement
TLH
July 11, 2024
Imagine leading a transformation project where no one seems to know what’s going on. It’s a nightmare, right? Join me as I share how effective communication can keep everyone informed and engaged throughout the transformation process.
In this video, you’ll discover:
Develop a Communication Plan: Outline key messages, audiences, channels, and update frequency.
Identify Key Stakeholders: Understand the needs and concerns of all stakeholders.
Tailor Your Messages: Customize communication for different audiences.
Use Multiple Channels: Leverage various communication channels to reinforce messages.
Engage Regularly: Maintain regular updates, celebrate milestones, and address concerns.
Ready to ensure clear and consistent communication in your transformation projects? Watch now and start keeping everyone informed and engaged!
Get your copy of the TLBoK here: https://thetransformationleadershub.com/tlbok-intro/
Don’t forget to like, comment, and subscribe for more expert tips on organizational transformation!
Follow me on social media for daily tips and updates:
LinkedIn: https://www.linkedin.com/in/tonylockwood/
Twitter: https://twitter.com/tonylockwood
Location: Virtual Fees: £1500/2500 for initial consultation
Service Type: Service Offered
My role as a Global Transformation Strategist is centred around helping leaders align every facet of their organisation - its structure, processes, team dynamics, and technology - with their overarching strategic goals.
I bring a hands-on approach to collaborating with Corporate Executives, ensuring the strategies we develop together lead to sustainable achievements. With the help of the amazing team within FSP, you have access to the very best business and technology brains to ensure that you successfully deliver your organisational transformation. Gain access to brilliant resources here ???? www.fsp.co
Join Thinkers360 for free! Are you a Reader/Writer, Thought Leader/Influencer (looking to increase your earnings), or an Enterprise User (looking to work with experts)?