Thinkers360, the world’s premier B2B services marketplace and B2B thought leader, analyst and influencer community has released it’s 4th annual 2025 B2B Thought Leadership Outlook Research Report. The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2025. The primary research survey was conducted in Q4 2024 among Thinkers360 Members and other creators and consumers of B2B thought leadership content..

 

Here are a few key insights from the report:

• #1 Sales & Marketing Priority – Over 1/3 consider thought leadership the #1 priority within their sales and marketing strategies for 2025
• Leveraging AI for Thought Leadership  – 67% of thought leaders plan to cut through the noise in 2025 by leveraging AI for research & analysis
• Specialist Communities Are Key – Close to 70% of thought leadership creators plan to use specialist communities to build their thought leadership credentials in 2025

 

Download the 2025 report today to see all the latest insights, learn where B2B thought leadership is headed, and discover strategic trends to help elevate your brand’s thought leadership strategy today!

For a free consultation on your thought leadership strategy and how Thinkers360 can assist, contact us today!